Bar Business Plan

Outline

I. Executive Summary
A. Bar Overview
B. Management
C. The Market
D. Marketing & Sales
E. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Bar Description
2. Industry Background
C. Business/Growth Strategy
D. Business Strengths
1. Strong Concept
2. Lack of Competition
3. Management Team

III. The Market
A. Sacramento, CA Bar Market Analysis
1. Figures
2. Trends
3. Industry Analysis
B. Sacramento, CA Leisure & Entertainment Industry Analysis
C. Target Market
D. Sacramento, CA Demographic Information
E. Profile of Direct Competitors
F. Competitive Analysis
G. Competitive Strategy

IV. Marketing Plan
A. Pricing Strategy
B. Marketing Overview
C. Print Advertising
D. Direct Mail
E. Flyers
F. Promotions
G. Public Relations
H. To Be Determined

V. Operational Plan
A. Operational Overview
B. Hours of Operation
C. Management and Staff
D. Live Entertainment
E. Inventory Control
1. Product Procurement
2. Inventory Management
F. Computer Hardware & Software
G. Marketing & Sales
H. Legal & Accounting
I. Insurance
J. Maintenance
K. Liquor License

VI. Management and Staff
A. Executive Management
B. Bar Staff
1. Promoters
2. Bartenders
3. Bar hands
4. Bouncers

VII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

VIII. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets