Child Playground Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Playground Description
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Overview
A. Mission Statement
B. Capital requirements
C. The Business Opportunity
1. Value Proposition of Business
2. Industry Background
D. Business/Growth Strategy


III. The Market
A. U.S. Playground Market Analysis
1. Figures
2. Trends
3. Industry Analysis
B. California Playground Market Analysis
1. Figures
2. Trends
3. Industry Analysis
C. Chino Hills, CA Playground Industry Analysis
D. Target Market
E. Chino Hills, CA Demographic Information
F. Profile of Direct Competitors
G. Competitive Analysis
H. Competitive Strategy


IV. The Playground
A. Overview
B. Clothing Boutique
C. Food & Drinks
D. Inflatable Jumper
E. Maze
F. PlayHouse
G. FunCars
H. To Be Determined

V. Marketing & Sales
A. Overview
B. Pricing Strategy
C. Branding Strategy
D. Direct Mail
E. Flyers/Brochures
F. Affiliate Marketing
G. Sponsored Events
H. Public Relations
I. Internet Marketing

VI. Operations
A. Overview
B. Facility Plan
C. Sales
D. Marketing
E. Parking
F. Customer Service
G. Legal/Accounting
H. Insurance
I. Inventory Control
1. Product Procurement
2. Inventory Management

VII. Management and Staff
A. Executive Management
1. Overview
2. Owner & CEO
3. General Manager
B. Staff Members and Job Descriptions

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets