BUSINESS PLAN OUTLINES
 
 

Clean Energy Business Plan


Outline

I. Executive Summary

II. Company Overview
Company Overview
Mission Statement
The Business Opportunity
a. Customer Unmet Needs
b. Value Proposition of Service
c. Company History
d. Capital Requirements
Industry Background
Business/Growth Strategy
Business Strengths
a. Proven Track Record with Methods
b. Affiliate Relationships
c. People

III. Services
A. Services Overview
1. Approved Services
a. Methods development
b. Consulting Services
c. TBD
2. Pending Services


IV. The Market
A. International Market Overview
1. The Gas Sector
2. The Energy Sector
3. The Power Sector
4. Carbon Market
B. Asia Market Analysis & Figures
C. Eastern Europe Market Analysis & Figures
D. South America Market Analysis & Figures
E. Africa Market Analysis & Figures
F. Greenhouse Gas Trading Market


V. The Competition
A. Competitive Company Profile
B. Profile of Direct Competitors
C. Profile of Indirect Competitors
D. Competitive Analysis
E. Competitive Strategy


VI. Strategic Plan
A. Industry Focus
Geographic Focus
Affiliate Partnerships
D. Growth Strategy

V. Marketing Plan
Marketing Overview
Value Network
Pricing Strategy
Public Relations
Partnerships
Professional and Trade Seminars
Affiliate Marketing
Public Agencies and NGOs

VI. Operational Plan
A. Overview
B. Integration Strategy
C. Methods Development
D. Marketing and Sales
E. Installation Performance Benchmarking

V. Management and Staff
A. Board of Directors
B. Executive Management
1. Chief Executive Officer
2. Vice President of Marketing
3. Chief Technology Officer
4. Chief Financial Officer
C. Staff
1. Consultants
2. Account Executives
3. Accountants
4. Receptionists
5. In-house Counsel


VII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis
Exit Strategy

VIII. Financial Plan
Notes to Financials
1. Revenue Model
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets