Convenience Store Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Product Line
C. Marketing & Sales
D. The Market
E. Financial Summary


II. Company Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Service
2. Industry Background
Company Description
Capital Requirements
E. Business/Growth Strategy
F. Business Strengths
1. Strong Concept
2. The Market
3. Strong Management Team

III. Marketing Plan
Utah Convenience Store Market Analysis
1. Figures
2. Trends
3. Industry Analysis
Target Market
Woodland, Utah Demographic Information
Profile of direct Competitors within 15 Mile Radius
Competitive Analysis
Competitive Strategy


IV. Product Line
A. Products Overview
B. Pricing Strategy
C. Fresh Foods
D. Hot Foods
E. Processed Foods
F. Drinks
G. Hygiene Products
H. Magazines
I. Cleaning Supplies
J. To Be Determined


VII. Operations
A. Overview
B. Inventory Control
1. Product Procurement
2. Inventory Management
C. Hot Foods
D. Fresh Foods
E. Coffee
F. Floor & Fixtures
G. Parking/Exterior
H. Marketing & Sales
I. Legal/Accounting
J. Insurance

VIII. Management and Staff
A. Overview
B. Hiring & Training Plan
C. Owner
D. Employees


IX. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Growth Strategy
Risk Analysis
Exit Strategy

X. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets