Credit Card Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Service
2. Advantages for the Bank
3. Advantages for the Merchant
4. Advantages for the Consumer
5. Credit Card Fraud Background
6. Security Technology Background
Capital Requirements
Business Model/Growth Strategy
Business Strengths
1. The Market
2. U.S. Patent
3. Co-Branding Opportunities
4. Affiliate Partnerships


III. The Credit Card
A. Credit Card Description
1. Technology
2. Battery
B. Compatible Hardware
C. Compatible Software
D. Intellectual Property

IV. The Market
U.S. Credit Card Market Analysis & Figures
International Credit Card Market Analysis & Figures
U.S. Credit Card Fraud Figures
International Credit Card Fraud Figures
U.S. & International Credit Card Issuing Bank Industry Players
U.S. & International Credit Card Merchant Bank Industry Players


V. Operational Plan
A. Overview
B. Affiliate Partnerships
C. Marketing & Sales
D. Computer System & Billing
E. Accounting
F. Customer Service

VI. Management and Staff
A. Board of Directors
B. Executive Management
1. Chief Executive Officer
2. Director of Marketing
3. Chief Operating Officer
4. Chief Financial Officer
C. Account Executives
D. Accountant
E. Receptionist

VII. Financing and Growth Strategy
Capital Requirements
Financial Strategy

VIII. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets