Data Communications Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Service
2. Industry Background
3. Company History
C. Business/Growth Strategy
D. Business Strengths
1. Partnership with Cable & Wireless
2. The Market
3. The Technology
4. Competitive Profile

III. The Market
A. Size and Growth of U.S. Population
B. Demographic Profile of Target Market
C. Internet Usage in the United States
D. VOIP Market Analysis and Figures
E. Company Competitive Profile
F. Competitive Strategy

IV. VOIP & DOIP Services


V. Marketing Plan
A. Pricing Strategy
B. Promotions
C. Affiliate Marketing
D. B2C Marketing
1. Sales Strategy
2. Print Advertising
3. Television Advertising
4. Radio Advertising
5. Telemarketing
6. Direct Mail
E. Public Relations


VI. Operational Plan
A. Overview
B. Technology
C. Inventory
1. Product Procurement
2. Inventory Management
D. Distribution
E. Computer Hardware & Software
F. Sales
G. Marketing
H. Billing
I. Legal/Accounting
J. Insurance
K. Customer Service

VII. Management and Staff
A. Management Strategy
B. Executive Management
C. V.P. of Marketing & Sales
D. Sales Representatives
E. Installers
F. Board of Directors

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets