Day Spa Business Plan

Outline

I. Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Business
2. Industry Background
Company Description
Capital Requirements
Business/Growth Strategy
Business Strengths
1. Strong Concept
2. Location
3. The Market
4. Management
G. Financial Summary


II. The Market
Las Vegas, NV Day Spa Industry Analysis
Sumerlin, NV Day Spa Industry Analysis
Target Market
Sumerlin, NV Demographic Information
Profile of Direct Competitors
Competitive Analysis
Competitive Strategy

III. Products & Services
A. Services Overview
B. Hair Styling
C. Shaves
D. Manicure
E. Pedicure
F. Facials
G. Massage
H. To Be Determined
I. Hair Products
J. Ancillary Products


IV. Marketing Plan
Marketing Overview
Pricing Strategy
Branding Strategy
Print Advertising
Direct Mail
Promotions
Public Relations
Signage
Client Retention Strategies
To Be Determined

V. Operational Plan
A. Facility Overview
B. Floor Plan
C. Staffing Plan
D. Marketing
E. Product Inventory Control
1. Product Procurement
2. Inventory Management
F. Billing & Sales
G. Legal & Accounting

VI. Management and Staff
A. Owner
B. Store Manager
C. Staff
D. Accountant
E. Receptionist

VII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Growth Strategy

VIII. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets