Event Planning Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Marketing & Sales
C. The Market
D. Management Team
E. Financial Summary

II. Overview
A. Mission Statement
B. Company Description
C. The Business Opportunity
1. Value Proposition of Services
2. Industry Background
D. Business Strengths
1. Strong Concept
2. Growing Market
3. Management Team
E. Capital Requirements
F. Business/Growth Strategy

III. The Market
A. U.S. Event Planning Market Analysis
1. Figures
2. Trends
3. Industry Analysis
B. Georgia Event Planning Industry Analysis
C. Target Customer Profile
D. Augusta, GA and Atlanta, GA Demographic Information
E. Augusta, GA and Atlanta, GA Wedding Licensing Information
F. Target Market
1. Private Organizations
2. Businesses
3. Public Organizations
4. Individuals
G. Profile of Direct Competition
1. Traditional Competitors
2. Online Competitors
H. Competitive Analysis
I. Competitive Strategy

IV. Marketing Plan
A. Marketing Overview
B. Branding Strategy
C. Pricing Strategy
D. Internet Marketing
E. Print Advertising
F. Direct Mail
G. Promotions
H. Trade Publications
I. To Be Determined

V. Products & Services
A. Full Service Birthday Parties
B. Full Service Weddings
C. Event Planning
D. Wedding Direction Consulting
E. Invitations & Program Development

VI. Operational Plan
A. Office Description
B. Hours of Operation
C. Management and Staff
D. Affiliate Partnerships
1. Photographers
2. Disc Jockey
3. Catering
4. Bar Tenders
5. Limousine Service
6. Live Entertainment
7. To Be Determined
E. Inventory Control
1. Product Procurement
2. Inventory Management
F. Computer Hardware & Software
G. Marketing & Sales
H. Accounting
I. Cleaning & Maintenance
J. Website Description
K. Insurance
L. Liquor License

VI. Management and Staff
A. Executive Management
B. Sales People
C. Waiters
D. Dishwashers
E. Maintenance
F. Bartenders

VII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

VIII. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-3 Pro-Forma Income Statements
2. Year 1-3 Pro-Forma Statement of Cash Flows
3. Year 1-3 Pro-Forma Balance Sheets