Furniture Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Product Line
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Service
2. Industry Background
Company Description
Capital Requirements
E. Business/Growth Strategy
F. Business Strengths
1. Strong Concept
2. The Market
3. Management Team

III. The Market
U.S. Furniture Market Analysis
1. Figures
2. Trends
3. Retail Industry Analysis
4. Designer Industry Analysis
5. Wholesale Distribution Industry Analysis
6. Manufacturing Industry Analysis
Profile of direct Competitors
Competitive Analysis
Competitive Strategy

IV. Products & Services
A. Product Overview
B. Customization Process
C. Large Couches
D. Small Couches
E. LoveSeats
F. Chairs
G. To Be Determined

V. Marketing Plan
A. Branding Strategy
B. Pricing Strategy
C. B2B Sales Overview
D. Brochure
E. Trade Shows
F. Networking
G. Public Relations


VI. Operational Plan
A. Overview
B. Inventory Control
1. Product Procurement
2. Inventory Management
C. Design
D. Manufacturing
E. Wholesale Distribution
F. Computer Hardware & Software
G. Legal/Accounting
H. Insurance
I. Website

VII. Management and Staff
A. Overview
B. President
C. Director of Marketing
D. Chief Operations Officer
E. Chief Financial Officer
F. Receptionist


VIII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Growth Strategy
Risk Analysis
Exit Strategy

IX. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets