BUSINESS PLAN OUTLINES

 
 

Health Care Facility Business Plan


Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. Management Team
E. The Market
F. Financial Summary

II. Company Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Service
2. Hyperbarics Treatment Background
3. Healthcare and Wellness Industry Background
Facility Description
Capital Requirements
E. Business/Growth Strategy
G. Business Strengths
1. Core Differentiators
2. The Management Team
3. The Medical Team
4. The Market

III. The Market
U.S. Health and Wellness Care Market Analysis
1. Figures
2. Trends
3. Industry Analysis
Las Vegas, Nevada Health and Wellness Care Industry Analysis
U.S. Hyperbaric Treatment Industry Analysis
Company Competitive Profile
Profile of Direct and Indirect Competitors
Competitive Strategy

IV. Products & Services
A. Medical Services Overview
B. Injury Treatments
1. Overview
2. Coma Arousal
3. Near Drowning
4. Brain Injury
5. Crush Injury
6. Delayed Radiation Injury
7. Sports Injuries
8. Stroke
C. Disease/Illness Treatments
1. Overview
2. Lyme’s Disease
3. Gas Gangrene
4. Decompression Illness
5. Immune System Building
6. Vascular Disease
7. Multiple Sclerosis
8. Fibromyalgia

D. Wound/Infection Treatments
1. Overview
2. Brown Recluse Spider Bite
3. Heavey Metal Detox
4. Thermal Burns
5. Soft Tissue Infections
6. Skin Grafts & Flaps
7. Candida
8. Osteomyelitis
E. Disorder Treatments
1. Overview
2. CFS (Chronic Fatigue Syndrome)
3. Autism
4. Migraine
4. Epilpsy
F. Supporting Retail Products

V. Marketing Plan
A. Branding Strategy
B. Print Advertising
C. Radio Advertising
D. Internet Advertising
E. Affiliate Marketing
F. Public Relations
G. To Be Determined

VII. Operational Plan
A. Overview
B. Facilities Plan and Design
C. Licensing and accreditation
D. Medical Information management system
E. Internal Systems and Programs
F. Billing and collections
G. Web Interface and Customer Portal
H. Compliance Training Programs
I. Legal/Accounting
J. Insurance

VIII. Management and Staff
A. Advisory Board
B. Professional standards committee
C. Executive Management
1. Medical director
2. President
3. Chief Operating Officer
5. Chief Financial Officer
6. Vice President of Branding & Marketing
D. Medical Team
1. Internal Medicine Doctors
2. Mid-level Providers
E. Nursing Staff


IX. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Equity Ownership and Capitalization
Risk Analysis

X. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets