Internet Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Service
2. Industry Background
3. Company History
4. Capital Requirements
C. Business/Growth Strategy
D. Business Strengths
1. Fast Growing Market
2. Business Strategy
3. Unsaturated Market

III. Products and Services
A. Product Overview
B. Apparel
C. Skin Care
D. Books
E. Travel
F. Consumer Goods
G. Weddings
H. Kids
I. Health & Diet
J. Recipes & Cooking
K. Gardening
L. Home & Furnishing
M. TBD

IV. The Market
A. Online Market Figures & Analysis
1. Apparel
2. Skin Care
3. Books
4. Travel
5. Consumer Goods
B. Target Market
C. Competitive Company Profile
D. Profile of Direct Competitors
E. Profile of Indirect Competition
F. Competitive Analysis
G. Competitive Strategy

V. Marketing Plan
A. B2C Marketing
1. Overview
2. Internet Advertising
3. Pricing Strategy
4. Public Relations
5. Promotions
6. Sponsorships
7. Print Advertising
B. B2B Marketing
1. Overview
2. Sales
3. Affiliate Relationships
4. Direct Mail
5. Internet Advertising

VI. Strategic Plan
A. Overview
B. Branding Strategy
C. Website Description
D. Product Line Strategy
E. Growth Strategy

VII. Operational Plan
A. Overview
B. Web Development
C. Web Maintenance
F. Computer Hardware and Software
G. Web Maintenance
H. Legal/Insurance
I. Marketing and Sales
J. Computer System/ Billing
K. Accounting
L. Insurance
M. Telephone and Fax

VII. Management and Staff
A. Board of Directors
B. Executive Management
1. Chief Executive Officer
2. Vice President of Marketing
3. Chief Technology Officer
4. Chief Financial Officer
C. Staff
1. Account Executives
2. Sales Personnel
2. Developers
3. Accountant
4. Receptionist

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis
E. Exit Strategy
IX. Financial Plan
A. Growth Assumptions
B. Revenue Assumptions
C. Cost Assumptions
D. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets