Internet ECommerce Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Mission Statement
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Business
2. Industry Background
C. Company Description
D. Business Strengths
1. Innovative Technology
2. Strong Industry Relationships
3. Large International Market
E. Capital Requirements
F. Revenue Model & Business Strategy
H. Growth Strategy
1. Licensing
2. New Products
3. Vertical Integration

III. The Market
A. Non-Lethal Weapons Market
1. Analysis
2. Figures
3. Trends
B. Online Auction House Market Analysis
1. Analysis
2. Figures
3. Trends
E. Profile of Direct Competitors
F. Competitive Analysis
G. Company Competitive Profile
H. Competitive Strategy
1. Licensing Agreement With Direct Competitors
2. Outsourced Manufacturing & Distribution

IV. Products & Services
A. Overview
B. Product Categories
C. Online Auctions
D. Shopping Agent
E. Online Stores
F. B2B Marketing

V. Marketing Plan
A. B2C Marketing
1. Overview
2. Internet Advertising
3. Branding Strategy
4. Pricing Strategy
5. Public Relations
6. Promotions
7. Sponsorships
8. Print Advertising
B. B2B Sales
1. Overview
2. Sales
3. Affiliate Relationships
4. Direct Mail
5. Internet Advertising

VI. Operational Plan
A. Overview
B. Technology & Infrastructure
C. Billing/Sales
D. Marketing
E. Hardware and Software Requirements
F. Legal/Accounting
G. Insurance
H. Web Maintenance
I. Web Design & Development

VII. Management and Staff
A. Board of Directors
B. Executive Management
1. Organizational Chart
2. Board of Directors
3. Chief Executive Officer
4. Chief Operating Officer
5. Chief Financial Officer
6. Chief Marketing Officer
7. Chief Technology Officer
C. Staff
1. Office Manager
2. IT/Web Development
3. Account Executives
4. Receptionist
5. Controller/Accountant

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis
E. Exit Strategy

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements (Y1: Monthly Y2-3: Quarterly)
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets