Jewelry Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Business
2. Industry Background
C. Company Description
D. Company History
E. Capital Requirements
F. Website Description
G. Revenue Model & Business Strategy
H. Growth Strategy

III. The Market
A. Diamond, Precious Stones, & Jewelry Industry
1. Analysis
2. Figures
3. Trends
B. Online Diamond, Precious Stones, & Jewelry Market
1. Analysis
2. Figures
3. Trends
C. B2B Target Market
D. B2C Target Market
E. Profile of Direct Competitors
F. Competitive Analysis
G. Company Competitive Profile
H. Competitive Strategy
IV. Products & Services
A. Overview
B. B2B Product & Service Line
C. GF Search
D. GF Forum & Marketplace
E. GF Index
F. GF Emailer
G. GF Ticker
H. GF Diamond LINK
I. GF Jewelry LINK
J. GF Ring Builder
K. US Diamond Search
L. Online Presence Development
1. Web Site Development (B2C Jewelry E-Commerce Sites)
2. Internet Advertising & Promotion
3. Hosting
M. GF B2C E-Commerce Web Site
1. Loose Stones
2. Jewelry
3. Features
4. Functionality

V. Marketing & Sales
A. B2B & B2C Marketing
1. Overview
2. Branding Strategy
3. Pricing Strategy
4. Internet Advertising
5. Print Advertising (& Company Newsletter)
6. Television Advertising (Growth)
7. Radio Advertising (Growth)
B. B2B Sales
1. Overview
2. Direct B2B Sales
3. B2C/B2B Integration Strategy

VI. Operational Plan
A. Overview
B. Technology & Infrastructure
C. Web Site & Online Marketplace
D. Product Procurement
E. Inventory Management
F. Distribution
G. Billing/Sales
H. Marketing
I. Hardware and Software Requirements
J. Legal/Accounting
K. Insurance
L. Web Maintenance
M. Web Design & Development

VII. Management and Staff
A. Board of Directors
B. Executive Management
1. Organizational Chart
2. Board of Directors
3. Chief Executive Officer
4. Chief Operating Officer
5. Chief Financial Officer
6. Chief Marketing Officer
7. Chief Technology Officer
C. Staff & Outsourced Service Providers
1. Office Manager
2. IT/Web Development
a. In-House Staff
b. Outsourced Provider
3. Account Executives (Sales/Customer Service)
4. Receptionist
5. Controller/Accountant

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis
E. Exit Strategy

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets