Limousine Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Service
2. Industry Background
Capital Requirements
E. Business/Growth Strategy
F. Business Strengths
1. Management Team
2. The Market
3. Affiliate Relationships

III. The Market
Competitive Company Profile
Denver Limousine Market Figures and Analysis
C. Profiles of Direct Competitors in Denver
E. Denver Target Market Demographics
F. Denver Hotel and Night Club Industries
G. Denver Airport Information

IV. Marketing Plan
Overview
Networking Sales
Print Advertising
Branding Strategy
Promotions
Public Relations
Sponsorships
B2B Marketing
1. Limousine Companies
2. Photographers
3. Event Planners
4. Tuxedo Rentals
5. Travel Agents
6. Hotels
7. Corporations

VI. Operations
A. Overview
B. Parking
C. Legal/Insurance
D. Marketing and Sales
E. Computer System/ Billing
F. Telephone and Fax
G. Car Washes

VII. Management and Staff


VIII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis

IX. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets