Medical Billing Business Plan

Outline

I. Executive Summary
A. Mission Statement
B. Company Overview
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Company Overview
A. Mission Statement
B. Capital requirements
C. The Business Opportunity
1. Value Proposition of Service
2. Medical Billing Industry Background
D. Business/Growth Strategy
1. Strategic Partnership, Merger, or Acquisition
2. Enhanced B2B Marketing Campaign
3. Expanded Product Line
E. Business Strengths
1. Seasoned Management Team
2. Existing Client Relationships
3. Large Market
4. Strong Operational Competitive Advantage

III. The Market
A. Medical Billing Target Market Analysis & Figures
B. U.S. Medical Billing Industry Analysis
C. Profile of Direct Competition
D. Competitive Analysis
E. Company Competitive Profile
F. Competitive Strategy


IV. Products & Services
A. Overview
B. Service Line

V. Marketing Plan
A. Target Market
B. Pricing Strategy
D. Branding Strategy
E. B2B Sales
D. Trade Publications
F. Professional and Trade Seminars
G. Affiliate Marketing
H. Internet Marketing

VI. Operational Plan
A. Overview
B. Manufacturing
C. Distribution
D. Sales
E. Marketing
F. Billing
G. Customer Service
H. Computer Hardware & Software
1. Hardware Requirements
2. Software Requirements
I. Legal/Accounting
J. Insurance

VII. Management and Staff
A. Board of directors
B. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Chief Financial Officer
4. Chief Marketing Officer
C. Staff Members and Job Descriptions

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets