Medical Supplies Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement
B. Capital requirements
C. Company History
D. The Business Opportunity
1. Company Description
2. Industry Background
D. Business/Growth Strategy
E. Business Strengths
1. Large Market
2. Competitive Advantage
3. To Be Determined

III. The Market
A. U.S. Medical Supplies Market Analysis
1. Figures
2. Trends
3. Industry Analysis
B. Arizona Medical Supplies Industry Analysis
C. California medical Supplies Industry Analysis
D. B2B Target Market
1. Physicians
2. Urgent Care Facilities
3. Surgical Centers
4. Hospitals
E. Profile of Direct Competition
F. Competitive Analysis
G. Competitive Strategy


IV. Products
A. Overview
B. List of Products

V. Marketing Plan
A. B2B Marketing
B. Pricing Strategy
C. Branding Strategy
D. Professional and Trade Seminars
E. Affiliate Marketing
E. Industry Publications
F. Internet Marketing

VI. Operational Plan
A. Overview
B. Sales
C. Marketing
D. Billing
E. Inventory Control
1. Product Procurement
2. Inventory Management
F. Customer Service
G. Legal/Accounting
H. Insurance

VII. Management and Staff
A. Board of directors
B. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Chief Financial Officer
4. Director of Marketing
5. Director of Sales
C. Staff Members and Job Descriptions

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis


IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets