Mortgage Finance Business Plan

Outline

I. Executive Summary
A. Mission Statement
B. Company Overview
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Overview
A. Mission Statement
B. Capital requirements
C. The Business Opportunity
1. Value Proposition of Service
2. Industry Background
D. Company Description & History
E. Business/Growth Strategy
1. Targeted Loan Provider License
2. Affiliate Licensed Loan Provider (Dana Capital)
3. Vertical Integration
F. Business Strengths
1. Seasoned Management Team
2. Existing Client Relationships
3. Large Market
4. Visionary Reorganization & Growth Strategy

III. The Market
A. U.S. Mortgage & Loan Market Analysis & Figures
B. Regional Mortgage and Loan Market Analysis & Figures
1. Arizona
2. California
3. Florida
4. Washington
C. U.S. Mortgage and Refinancing Industry Analysis
D. Profile of Direct Competition
E. Competitive Analysis
F. Company Competitive Profile
G. Competitive Strategy

IV. Products & Services
A. Service Overview
B. Home Loans
C. Refinance Mortgages
D. Home Equity Line of Credit & Loans
E. Debt Consolidation/Refinance Cash Out
F. New Construction Loans
G. Products (Web Site Domain Names)
1. AllieMay.org
2. JC-Capital.net
3. MortageSector.com
4. RateAdvisors.net

V. Marketing Plan
A. Overview
B. Pricing Strategy
C. Branding Strategy
D. Radio Advertising (Growth)
E. Telemarketing/Sales (From Purchasing Qualified Leads From Third Party)
1. GoApply.com
2. LowerMyBills.com
3. LendingTree.com (Growth Strategy)
F. Television (Growth)
F. Internet Marketing
G. Targeted Direct Mail & Flyers

VI. Operational Plan
A. Overview
B. Commercial Office Space & Strategy
C. Sales
D. Marketing
E. Billing
F. Telemarketing
G. Web Site
H. Customer Service
I. Computer Hardware & Software
1. Hardware Requirements
2. Software Requirements
3. Information Flow and Network Access
J. Legal/Accounting
K. Insurance
L. Licenses
1. General Business Licenses
2. State Specific Requirements
a. Arizona
b. California
c. Florida
d. Washington

VII. Management and Staff
A. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Director of Marketing & Sales
B. Staff Members and Job Descriptions
1. Office Manager
2. Loan Officers (Sales)
3. Loan Processor
4. Receptionist
5. Office Assistant

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Reorganization & Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements (Y1: Monthly Y2-3: Quarterly)
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets