Night Club Business Plan

Outline

I. Executive Summary
A. Night Club Overview
B. Management
C. The Market
D. Marketing & Sales
E. Financial Summary

II. Overview
Mission Statement
The Business Opportunity
1. Large Market Void
2. Night Club Description
Food & Drinks
Business/Growth Strategy
Business Strengths
1. Strong Concept
2. The Market
3. Lack of Competition
4. Management Team

III. The Market
U.S. Night Club Market Analysis
1. Figures
2. Trends
3. Market Segmentation Analysis
New York, NY Night Club Market Analysis
1. Figures
2. Trends
3. Market Segmentation Analysis
Brooklyn, NY Night Club Industry Analysis
Profile of Direct Competition
Competitive Analysis
Competitive Strategy

IV. Marketing Plan
Marketing Overview
Print Advertising
Radio Advertising
Television Advertising
Direct Mail
Flyers
Promotions
To Be Determined

V. Operations
Operational Overview
Hours of Operation
Management and Staff
Delivery
Inventory Control
1. Product Procurement
2. Inventory Management
Computer Hardware & Software
Marketing & Sales
Legal & Accounting
Insurance
Maintenance
Liquor License

VI. Management and Staff
A. Executive Management
B. Bar/nightClub Staff
1. Promoters
2. Bartenders
3. Barhands
4. Bouncers
5. Dishwashers
6. Disc Jockey
7. Live Entertainment

VII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis

VIII. Financial Plan
Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets