Pharmaceuticals Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products
C. Marketing & Sales
D. Management Team
E. The Market
F. Financial Summary

II. Overview
Mission Statement
The Business Opportunity
1. Value Proposition of Products
2. Neuropathic/Epileptic Pharmaceutical Industry Background
Company History
Capital Requirements
E. Business/Growth Strategy
G. Business Strengths
1. Core Differentiators
2. The Management Team
3. The Market

III. The Market
U.S. Pharmaceutical Market Analysis
1. Figures
2. Trends
3. Industry Analysis
4. Neuropathic/Epilectic Market Segmentation Analysis
Profile of Direct Competitors
Competitive Analysis
D. Competitive Strategy


IV. Products
A. Neuorpathic Drug
1. Phase 1 FDA Trials
2. Phase 2 FDA Trials
3. Phase 3 FDA Trials
B. Epileptic Drug
1. Phase 1 FDA Trials
2. Phase 2 FDA Trials
3. Phase 3 FDA Trials
C. Future Products


V. Marketing Plan
A. Branding Strategy
B. Pricing Strategy
C. B2B Marketing
D. Print Advertising
E. Radio Advertising
F. Internet Advertising
G. Affiliate Marketing
1. Veteran Affairs Hospital
2. AETNA
3. Hospitals
4. Physicians
5. To Be Determined
H. Public Relations
I. To Be Determined

VII. Operational Plan
A. Overview
B. Licensing and accreditation
C. Medical Information management system
D. Internal Systems and Programs
E. Web Interface and Customer Portal
F. Compliance Training Programs
G. Manufacturing
H. Marketing
I. Legal/Accounting
J. Insurance

VIII. Management and Staff
A. Advisory Board
B. Professional standards committee
C. Executive Management
1. Medical director
2. President
3. Chief Operating Officer
4. Chief Financial Officer
5. Vice President of Branding & Marketing



IX. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Equity Ownership and Capitalization
Risk Analysis

X. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets