Printing Business Plan

Outline

I. Executive Summary
A. Mission Statement
B. Company Overview
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Company Overview
A. Mission Statement
B. Capital requirements
C. The Business Opportunity
1. Value Proposition of Service
2. Printing Industry Background
D. Business/Growth Strategy
1. Strategic Partnership, Merger, or Acquisition
2. Enhanced B2B Marketing Campaign
3. Expanded Product Line
E. Business Strengths
1. Seasoned Management Team
2. Minority Ownership
3. Existing Client Relationships
4. Large Market
5. Strong Operational Competitive Advantage
6. “Affiliate” relationship with Suplee (TBD)

III. The Market
A. Printing Target Market Analysis & Figures
B. U.S. Printing Manufacturer Industry Analysis
C. Profile of Direct Competition (Foreign And Domestic)
D. Competitive Analysis
E. Company Competitive Profile
F. Competitive Strategy


IV. Products & Services
A. Overview
B. Service Line
C. Thorton Product & Service Line
1. Corporate Identity
2. Brand Development
3. Logo Development
4. Market Positioning
5. Magazine Production
6. Brochures
7. Literature Systems
8. Promotions
9. Direct Mail
10. Annual Reports
11. Packaging
12. Display Systems
13. Posters
14. Exhibits/Trade Show Materials
15. Advertising
16. Letterhead/Business Cards
17. Event Promotion
D. Suplee Product Line
1. Suplee Specialty Envelopes
2. Filing Systems
3. Vertical File Pockets
4. File Jackets
5. Expansion Wallets
6. Six Compartment Files
7. Filing Aids
8. File Folders
9. Classification File Folder
10. Expansion File Folder
11. Double Tabbed File Folders
12. Standard Manila File Folders
13. Heavy Duty File Folders
14. Pressboard Types
15. Mailing Systems
16. Professional Mailers
17. Open Long Side With & Without Border
18. Open Short End With & Without Border
19. Expansion Mailers
20. Tyvek® Mailers & Expansion Tyvek® Mailers
21. Tyvek® Mailers
22. Tyvek®Expansion Mailers
23. Internal Mailing Systems
24. Specialty Systems
25. Evidence Envelopes
26. Application Folders
27. Patent Folders
28. Trademark Folders
29. Copyright Folders
30. United States & Foreign
31. Special Applications
32. Special Services
33. Legal Exhibit Labeling Systems.
34. Color Coding
35. Information Processing Products
36. Complete Printing Service
37. Indexing Systems
38. Complete Index Sets
39. Individual Index Sheets
40. Individual Exhibit Index Sheets
41. Specialty Index Sheets
42. Specialty Index Sets
43. Alternate Reverse Indexes
44. Table of Contents Page
45. Credit Application
46. Blanket Order Program
47. Kangaroo Pouch®
48. Expansion Retention Jackets
V. Marketing Plan
A. Target Market
B. Pricing Strategy
D. Branding Strategy
E. B2B Sales
D. Trade Publications
F. Professional and Trade Seminars
G. Affiliate Marketing
H. Internet Marketing

VI. Operational Plan
A. Overview
B. Manufacturing
C. Distribution
D. Sales
E. Marketing
F. Billing
G. Customer Service
H. Computer Hardware & Software
1. Hardware Requirements
2. Software Requirements
I. Legal/Accounting
J. Insurance

VII. Management and Staff
A. Board of directors
B. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Chief Financial Officer
4. Chief Marketing Officer
C. Staff Members and Job Descriptions

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets