Promotions Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products and Services
C. Marketing and Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Service
2. Promotions Industry Background
C. Business and Growth Strategy
D. Business Strengths
1. Growing Market
2. Readily Available Affiliate Relationships

III. The Market
A. U.S. Concierge Market Analysis and Figures
B. Asia Concierge Market Analysis and Figures
1. China
2. Philippines
3. Thailand
4. Japan
5. Other Countries TBD
C. International Concierge Market Analysis and Figures

IV. Services
A. Service Overview
B. Service Line
1. Concert Promotions
2. Night Club Promotions
3. Talent Management
C. Affiliate Service Line
1. Catering
2. Ground Transportation
3. Lodging
4. Event/Party Equipment
5. Travel Services

V. Marketing Plan
A. Overview
B. B2C Marketing & Sales
C. Branding Strategy
D. Pricing Strategy
E. Web Presence & Site Description
F. Targeted Print Advertising
G. B2B Marketing & Sales
H. Affiliate Relationships & Networking
I. Professional Concierge Associations
1. U.S.
2. Asia
3. International
J. Professional and Trade Seminars

VI. Operational Plan
A. Overview
B. Computer Hardware and Software
C. Sales
D. Marketing
E. Billing
F. Legal/Accounting
G. Insurance
H. Customer Service

VII. Management and Staff
A. Company Owner
B. Sales Manager
C. Sales
D. Distribution

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
1. U.S. Expansion
2. Vertical Integration of Affiliate Service Line
D. Risk Analysis


IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Form Balance Sheets