Real Estate Development Business Plan

Outline

I. Executive Summary
A. Mission Statement
B. Company Overview
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Company Overview
A. Mission Statement
B. Capital requirements
C. The Business Opportunity
1. Value Proposition of Service
2. Multi-Purpose Sports Complex Industry Background
3. Real Estate Industry Background
D. Business/Growth Strategy
E. Business Strengths
1. Secured Excellent Location
2. Local Management Team With Extensive Market Savvy
3. Growing Industry
4. Void In An Expanding Market

III. The Market
A. Multi-Purpose Sports Complex Market Analysis & Figures
B. U.S. Multi-Purpose Sports Complex Industry Analysis
C. FayetteVille North Carolina Residential Housing Market Analysis & Figures
D. U.S. Residential Housing Industry Analysis
E. Profile of Direct Competition
F. Competitive Analysis
G. Company Competitive Profile
H. Competitive Strategy


IV. Products & Services
A. Multi-Purpose Sports Complex Overview
1. Gym
2. Indoor Baseball Field
3. Indoor Basketball/Volley Ball/Tennis Courts
4. Indoor Grass Fields
5. Café
6. Retail Store
7. TBD
B. Apartment Complex Overview
1. Leasing
2. Property Management (investigate Outsourcing V. Vertical
Integration)

V. Marketing Plan
A. Multi-Purpose Sports Complex Overview
1. Pricing Strategy
2. Branding Strategy
3. Radio Advertising
4. Telemarketing
5. Internet Marketing
6. Targeted Direct Mail & Flyers
B. Apartment Complex
1. Pricing Strategy
2. Branding Strategy
3. Radio Advertising
4. Telemarketing
5. Internet Marketing
6. Targeted Direct Mail & Flyers

VI. Operational Plan
A. Overview
B. Construction
1. Overview
2. Diagrams
3. Time Line & Milestones
C. Apartment Leasing
D. Marketing
E. Billing
F. Telemarketing
G. Web Site
H. Customer Service
I. Computer Hardware & Software
J. Legal/Accounting
K. Insurance

VII. Management and Staff
A. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Chief Financial Officer
4. Chief Marketing Officer
B. Multi-Purpose Sports Complex Staff Members
1. General Manager
2. Event Coordinator(s)
3. Sales Associates
4. Training Staff
5. Receptionist
6. Office Assistant
C. Apartment Complex
1. Property Manager
2. Leasing Agents
3. Maintenance & Repair ( Possibly Outsource)

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Reorganization & Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements (Y1: Monthly Y2-3: Quarterly)
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets