Restaurant Franchise Business Plan

Outline

I. Executive Summary
A. Franchisee Overview
B. Corporate Overview
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Overview
Mission Statement
Corporate Overview & History
The Business Opportunity
1. Value Proposition of Business
2. The Market
Business/Growth Strategy
Business Strengths
1. Proven Track Record of Company
2. The Market
3. Lack of Competition
4. Management Team

III. The Market
U.S. Restaurant Franchising Market Analysis
1. Figures
2. Trends
3. Market Segmentation Analysis
Long Island Restaurant Industry Analysis & Figures
Long Island Demographic Information
Profile of Direct Competition
Competitive Analysis
Competitive Strategy

IV. Marketing Plan
Marketing Overview
Print Advertising
Radio Advertising
Direct Mail
Promotions
To Be Determined

Franchisee Plan
A. Fees
1. Overview
2. Initial Franchise Fee
3. Royalty Fees
4. Sublease Acquisition Fee
5. Other Fees
B. Restrictions on Sources of Products & Fees
C. Franchisor Obligations
1. Pre-Opening Obligations
2. Post-Opening Obligations
D. Franchisee Obligations
1. Advertising
2. Training
3. Computer & Electronic Cash Register Systems
E. Sales Restrictions
F. Restrictions on Sources of Products & Services
G. Renewal, Termination, Transfer & Dispute Resolution

VI. Operational Plan
Hours of Operation
Management and Staff
Delivery
Inventory Control
Computer Hardware & Software
Delivery
Marketing
Accounting
Insurance

VII. Management and Staff
A. Executive Management
B. Staff
1. Cashiers
2. Waiters
3. Dishwashers
4. Maintenance



VIII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis

VIII. Financial Plan
Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets