Electronics Retail Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Service
2. Industry Background
3. Company History
C. Business/Growth Strategy
D. Business Strengths
1. Proven Track Record
2. Affiliate Relationships
3. The Market

III. The Market
A. Consumer Electronics Market Analysis & Figures
B. Honolulu Consumer Electronics Industry Players
C. Company Competitive Profile
D. Competitive Strategy

IV. Products & Services
A. Product Overview
B. B&O Products
1. Loudspeakers
2. Televisions
3. Digital Media
4. Telephones
5. Gift Ideas
6. Accessories
7. Car Audio
8. BeoLink
C. Non B&O Products
D. Installation

V. Marketing Plan
A. B2B Marketing
B. Pricing Strategy
C. Print Advertising
D. Radio Advertising
E. Television Advertising
F. Promotions
G. Professional and Trade Seminars
H. Affiliate Marketing

VI. Operational Plan
A. Overview
B. Inventory Control
1. Product Procurement
2. Inventory Management
C. Distribution
D. Computer Hardware & Software
E. Sales
F. Marketing
G. Billing
H. Legal/Accounting
I. Insurance
J. Customer Service

VII. Management and Staff
A. Company Owner
B. Sales Manager
C. Sales
D. Distribution People


VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets