Shoe Store Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Branding, Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement, Values, & Operating Principles
B. The Business Opportunity
1. Value Proposition of Service
2. Company Description
3. Footwear Industry Background
C. Capital Requirements
D. Business/Growth Strategy
E. Business Strengths
1. Unique Concept
2. Affiliate Relationship
3. The Management Team
4. The Market

III. The Market
A. U.S. Women’s Footwear Market Analysis
1. Figures
2. Trends
3. Industry Analysis
B. Phoenix, AZ Women’s Footwear Industry Analysis
C. Customized Footwear Industry Background
D. Company Competitive Profile
D. Profile of Direct Competitors
E. Competitive Analysis
F. Competitive Strategy

IV. Product Line
A. Product Overview
B. Flats
C. Heels
D. Wedges
E. Platform
F. Boots
G. Clogs
H. Bridal Shoes
I. Handbags
J. To Be Determined

V. Marketing Plan
A. Branding Strategy
B. Pricing Strategy
C. Print Advertising
D. Web Site & Internet Advertising
E. Public Relations
F. Trade Shows

VI. Operational Plan
Overview
Store Layout
Design & Manufacturing
Display Items
Customized Shoe Kiosk
Inventory Control
1. Product Procurement
2. Inventory Management
Legal/Insurance
Accounting
Billing & Sales
Marketing

VII. Management and Staff
A. Owner
B. Store Manager
C. Salesman


VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Equity Ownership and Capitalization
D. Risk Analysis

IX. Financial Plan
Notes to Financials
1. Revenue Model
Pricing Assumptions
Sales Assumptions
Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets