Sports Bar Business Plan

Outline

I. Executive Summary
A. SportsBar Overview
B. Marketing & Sales
C. The Market
D. Management Team
E. Financial Summary

II. Company Overview
Mission Statement
The Business Opportunity
1. Strong Market
2. Sports Bar Description
Food & Drinks
Business/Growth Strategy
Business Strengths
1. Strong Concept
2. Lack of Competition

III. The Market
Mobile, Alabama Restaurant Industry Analysis
Mobile, Alabama SportsBar/Bar Industry Analysis
Profile of Direct Competition
Competitive Analysis
Competitive Strategy

IV. Marketing Plan
Marketing Overview
Print Advertising
Radio Advertising
Television Advertising
Flyers/Menus
Direct Mail
Promotions
To Be Determined
V. Operational Plan
Operational Overview
Hours of Operation
Management and Staff
Inventory Control
1. Product Procurement
2. Inventory Management
Computer Hardware & Software
Marketing & Sales
Accounting
Insurance
Liquor License
Video Games

VI. Management and Staff
A. Executive Management
B. Restaurant Staff
1. Daytime Chef
2. Nighttime Chef
3. Cashiers
2. Waiters
3. Dishwashers
4. Maintenance
C. Bar/nightClub Staff
1. Promoters
2. Bartenders
3. Barhands

VII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis

VIII. Financial Plan
Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets