Telecommunications Business Plan

Outline


I. Executive Summary
A. Mission Statement
B. Company Overview
1. Milestones
2. Strategic Objectives
C. Products & Services
D. Marketing & Sales
E. The Market
F. Financial Summary

II. Company Overview
A. Company Description
B. Company History
C. Capital requirements
D. The Business Opportunity
1. Value Proposition of Service
2. Industry Background
E. Business/Growth Strategy
F. Business Strengths
1. Elite Management Team
2. Proprietary Technology/Intellectual Property (Awards)
3. Existing Clients
4. Multiple Revenue Streams (Diversified Business Model)
5. Large International Market
6. Strong Competitive Advantage
7. Affiliate relationships

III. The Market
A. Telecommunications Industry Analysis
1. Evolution and Convergence of Communication Technology
2. U.S. Industry Analysis
3. Regional International Analysis
B. Telecommunications Market Analysis & Figures
1. U.S. Market
2. International Regional Markets
3. Profile of Key Players
C. Profile of Direct Competition And Substitute Products
D. Competitive Analysis
E. Company Competitive Profile
F. Competitive Strategy

IV. Products & Services
A. Individual Service Line Overview
1. Intelligent Virtual Assistant
2. Virtual Presence
3. Find Me/Follow Me Function
4. Do Not Disturb / Block All Calls
5. Smart Dial-Tone
6. Address Book For Life
7. Voice Command Dialing (Name/Number)
8. Voice Command Voice Mail
9. Voice Command E-Mail
10. Group Broadcast
11. Computer To Phone Dialing (Desktop/Laptop)
12. Click To Locate Me
B. Group Service Line Overview
1. Unified Communications
2. Virtual Receptionist
3. Virtual PBX
4. Group Provisioning
5. Custom Messaging
6. Centralized Billing
7. Call Reporting (Inbound/Outbound)
8. Exception Reporting

V. Marketing Plan
A. Overview
B. Pricing Strategy
C. Branding Strategy
D. B2B Marketing & Sales
1. Direct (Business Development Sales)
2. Affiliate Alliances/Strategic Partnerships
3. Third Party
E. B2C Marketing & Sales
1. Direct (Via Web/Phone)
2. Affiliate Alliances/Strategic Partnerships
3. Third Party
F. SpeechPipe
G. Advertising
1. Television
2. Internet
a. Advertising & Sponsorships
b. Targeted E-mail
c. Search Engines
3. Print
4. Trade Publications
5. Radio

VI. Operational Plan
A. Overview
B. Service Providers
C. Sales
D. Marketing
E. Advertising
F. Billing
G. Infrastructure
H. Customer Service
I. Computer Hardware & Software
1. Hardware Requirements
2. Software Requirements
3. Information Flow and Network Access
J. Legal/Accounting
K. Insurance

VII. Management and Staff
A. Board of directors
B. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. Chief Financial Officer
4. Chief Technology Officer
5. Director of Sales & Marketing
C. Staff Members and Job Descriptions

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis & Mitigation Strategies

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Sales Assumptions
b. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets