Tour Sponsorship Proposal

Outline

I. Overview
A. Mission Statement
B. The Business Opportunity
1. Tour Description
2. Value Proposition of Sponsorship
3. Industry Background
C. Band Description
D. Band History
E. Capital Requirements

II. The Market
A. Country Music Market Analysis
1. Sales Figures
2. Listener Figures
3. Tour Figures
4. Country Music Artist Industry Analysis
B. Music Sponsorship Market Analysis
1. Target Market
a. Energy Drinks
b. Motorcylces
c. Beer
c. Cowboy Boots
d. Denim Jeans
e. To be Determined
2. Sponsorship Market Figures

III. The Tour
A. Overview
B. Tour Description
1. Dates
2. Cities
3. Venues
C. Tour Marketing
1. Fliers
2. Posters
3. Print Advertising
4. Radio Advertising
5. To Be Determined
D. Tour Sales
1. Ticket Sales
2. Merchandise Sales
3. CD Sales
E. Sponsored Product Sales

IV. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Income Statement


V. Value Proposition Proposal
A. Capital Requirements
B. Tour Audience Assumptions
C. Marketing Audience Assumptions
D. Sponsored Product Sales Assumptions
E. Valuation