Trucking Business Plan

Outline

I. Executive Summary

II. Overview
Company Overview
Mission Statement
The Business Opportunity
a. Value Proposition of Service
c. Company History
d. Capital Requirements
Industry Background
Business/Growth Strategy
Business Strengths
a. Proven Track Record
b. Affiliate Relationships
c. The Market


III. The Market
Trucking Distribution Market Analysis & Figures
Competitive Company Profile
Profile of Direct Competitors
Profile of Indirect Competitors
Competitive Analysis
Competitive Strategy

IV. Strategic Plan
A. Industry Focus
Geographic Focus
Distribution Strategy
Affiliate Partnerships
Growth Strategy

V. Marketing Plan
B2B Marketing
Pricing Strategy
Public Relations
Partnerships
Professional and Trade Seminars
Affiliate Marketing

VI. Operations
A. Overview
B. Corporate Headquarters
C. Distribution Process
D. Computer Hardware & Software
E. Marketing Department
F. Billing and Sales
G. Legal/Accounting
H. Distribution Performance Benchmarking

VII. Management and Staff
A. Executive Management
1. Chief Executive Officer
2. Chief Operating Officer
3. To Be Determined
B. Staff
1. Truck Drivers
2. Account Executives
3. Accountant
4. Receptionist(s)


VIII. Financing and Growth Strategy
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis
Exit/IPO Strategy


IX. Financial Plan
Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets