Website Design Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Products & Services
C. Marketing & Sales
D. The Market
E. Financial Summary

II. Company Overview
A. Mission Statement
B. The Business Opportunity
1. Value Proposition of Business
2. Industry Background
C. Company Description
D. Company History
E. Capital Requirements
F. Website Description
G. Revenue Model & Business Strategy
H. Growth Strategy

III. The Market
A. Web Site Design Market
1. Analysis
2. Figures
3. Trends
B. Web Site Hosting Market Analysis
1. Analysis
2. Figures
3. Trends
C. B2B Target Market
D. Profile of Direct Competitors
E. Competitive Analysis
F. Company Competitive Profile
G. Competitive Strategy

IV. Products & Services
A. Overview
B. Free Web Site Design Services & Features
1. Overview
2. Unlimited Traffic
3. 24/7 Customer Service
4. Custom E-Mail Addresses
5. Simple Site Customer-Initiated Modifications
6. Free Site Makeovers
7. Free Stock Photo & Image Gallery
C. Web Site Hosting
1. Overview
2. Technical Specifications
D. Enhanced Features
1. Shopping Cart
2. Search Engine Optimization
3. Affiliate Advertising Program

V. Marketing Plan
A. B2B Marketing
1. Overview
2. Internet Advertising
3. Branding Strategy
4. Pricing Strategy
5. Public Relations
6. Promotions
7. Sponsorships
8. Print Advertising
9. Television Advertising
10. Radio Advertising
B. B2B Sales
1. Overview
2. Sales
3. Customer Service
4. Affiliate Relationships
5. Direct Mail
6. Internet Advertising

VI. Operational Plan
A. Overview
B. Technology & Infrastructure
C. Billing/Sales
D. Marketing
E. Hardware and Software Requirements
F. Legal/Accounting
G. Insurance
H. Web Maintenance
I. Web Design & Development
J. Customer Service

VII. Management and Staff
A. Board of Directors
B. Executive Management
1. Organizational Chart
2. Board of Directors
3. Chief Executive Officer
4. Chief Operating Officer
5. Chief Financial Officer
6. Chief Marketing Officer
7. Chief Technology Officer
C. Staff & Outsourced Service Providers
1. Office Manager
2. IT/Web Development
a. In-House Staff
b. Outsourced Provider
3. Account Executives
4. Receptionist
5. Controller/Accountant

VIII. Financing and Growth Strategy
A. Capital Requirements
B. Financial Strategy
C. Business Growth Strategy
D. Risk Analysis
E. Exit Strategy

IX. Financial Plan
A. Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-5 Pro-Forma Income Statements
2. Year 1-5 Pro-Forma Statement of Cash Flows
3. Year 1-5 Pro-Forma Balance Sheets