Wedding Planning Business Plan

Outline

I. Executive Summary
A. Company Overview
B. Marketing & Sales
C. The Market
D. Management Team
E. Financial Summary

II. Company Overview
Mission Statement
Company Description
1. Facility Overview
2. Products & Services Overview
3. Floor Plan
D. Business Strengths
1. Well-Established Location
2. Strong Concept
3. Management Team
4. The Market
5. Pre-Existing Relationships
6. Up-state Wedding Mall Association
Capital Requirements
Business/Growth Strategy

III. Market Research
U.S. Wedding Production Industry Analysis
North/ South Carolina Wedding Industry Analysis
Target Market
North/ South Carolina Demographic Information
North/South Carolina Wedding Licensing Information
B2B Market
1. Private Organizations
2. Businesses
3. Public Organizations
4. Individuals
Profile of Direct Competition
1. Traditional Competitors
2. Online Competitors
Competitive Analysis
Competitive Strategy

IV. Marketing Plan
Marketing Overview
Branding Strategy
Pricing Strategy
Print Advertising
Radio Advertising
Television Advertising
Direct Mail
Promotions
Internet Advertising
Trade Publications
Newsletters
To Be Determined

Products & Services
A. Full Service Wedding
B. Meeting and Event Planning
C. Wedding Direction Consulting
D. Conference Center Hosting
E. Invitations & Program Development
F. Bridal Accessories
G. Tuxedo Rentals

VI. Operational Plan
Facility Overview
Ball Room Description
Warming Kitchen Description
Meeting Room Description
Main Entrance Description
Bridal Station Description
Bath Room Description
Hours of Operation
Management and Staff
UpState Wedding Mall Association
1. Photographers
2. Disc Jockey
3. Catering
4. Limousine Service
5. Live Entertainment
Inventory Control
1. Product Procurement
2. Inventory Management
Computer Hardware & Software
Marketing & Sales
Accounting
Website
Insurance
Liquor License

VI. Management and Staff
A. Executive Management
B. Sales People
C. Waiters
D. Dishwashers
E. Maintenance
F. Bartenders

VII. Strategic Plan
Capital Requirements
Financial Strategy
Business Growth Strategy
Risk Analysis

VIII. Financial Plan
Notes to Financials
1. Revenue Model
a. Pricing Assumptions
b. Sales Assumptions
c. Growth Assumptions
2. Expense Assumptions
3. Use of Proceeds
B. Pro-Forma Financial Statements
1. Year 1-3 Pro-Forma Income Statements
2. Year 1-3 Pro-Forma Statement of Cash Flows
3. Year 1-3 Pro-Forma Balance Sheets