CWA's Experience

Capital West Advisors has developed apparel business plans for over 20 businesses including clothing lines and online apparel for men and women’s casual, dress, and high-end designer apparel. Capital West Advisors has 2 Managing Directors that are particularly experienced with apparel: Matthew Volsky and Seth Schwartz. Both have been involved with the business planning and/or financial planning of over 10 apparel businesses during their tenure with Capital West Advisors. Seth has been with Capital West Advisors for over 4.5 years and Matt has been with Capital West Advisors for over 3 years. Also, CWA has 1 Associate that is very experienced at developing apparel business plans.

Unique Elements of an Apparel Business Plan

The product section of an apparel business plan should contain a list and description of the various clothing items that the label will offer and a detailed product line strategy that discusses the launch and growth of the product line, as well as a description of future products that the business will offer. The market section should include national data on the specific category of apparel (dress, casual, etc.) that the business will offer, and focus on women, men, or both. The market section should also include a solid B2B target market analysis of retailers that could purchase the clothing and a target consumer profile. The operational plan should specifically indicate who will manufacture the clothing. The financial plan should include a well-developed revenue model that projects sales according to the several apparel categories that the business will offer. An apparel business plan is typically approximately 45 to 50 pages in length. Apparel business plans typically range from $3000 to $4000 to develop a full business plan.