CWA’s Experience

Capital West Advisors is one of the most experienced apparel business planning firms in the U.S. and develops world-class apparel business plans. Capital West Advisors has developed business plans for numerous types of apparel including designer apparel, urban wear, sportswear, and casual clothing. 4 CWA staff members have apparel business planning experience.

Unique Elements of an Apparel Business Plan

The Products section of an apparel business plan should contain a list and description of the various clothing items that the label will offer and a detailed product line strategy that discusses the launch and growth of the product line, as well as a description of future products that the business will offer. The Market section should include national data on the specific category of apparel (dress, casual, etc.) that the business will offer, and focus on women, men, or both.

The Market section should also include a thorough B2B target market analysis of retailers that could purchase the clothing and a target consumer profile. The operational plan should specifically indicate who will manufacture the clothing. The financial plan should include a well-developed revenue model that projects sales according to the several apparel categories that the business will offer. An apparel business plan is typically approximately 20 to 30 pages in length and typically range from $2250 to $3250 to develop a full business plan.

View a Sample Apparel Business Plan Outline

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