CWA’s Experience

Capital West Advisors has developed retail business plans for over 40 businesses, including retail chains, franchisors, franchisees, and ‘mom & pop’ shops for a variety of different types of products and services. All 4 CWA Managing Directors have strong experience with retail. Also, Capital West Advisors has 2 Associates with strong experience developing retail business plan writing.

Unique Elements of a Retail Business Plan

A retail business plan should thoroughly list all of the products and services that the retail business will offer. The market section should include national market data on the specific retail sector that the business will operate in, as well as demographic information about the specific location that the retail business will operate in.

The profile of direct competitors should focus on a small radius (typically 5 to 20 miles) from the retail location. A retail business plan is typically approximately 30 to 40 pages in length. Retail business plans typically range from $2000 to $4000 to develop a full business plan.

View a Sample Retail Business Plan Outline

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