Developing an energy drink business plan requires expertise of the beverage industry. An energy drink company’s marketing plan will typically rely on strong distribution potential or partnerships along with a solid B2B marketing plan, as well as a future B2C promotional strategy once energy drink has hit stores. If you want to write an energy drink business plan for an energy drink company, here are some early questions to guide your planning:
- How is your energy drink unique from the energy drinks on the market?
- How much will you charge for your energy drink? How does it compare to other energy drink on a qualitative and pricing basis?
- What flavors will your energy drink come in?
- What is your geographical and market segment growth strategy?