If you searched for "magazine company business plan", you might be looking to start a traditional magazine or an online magazine or both. The strengths of a magazine depend upon the popularity of the subject matter, demographics/analysis of the target market, pricing strategy, and marketing strategy. A few issues to consider as you start to develop a magazine company business plan include:
- How will you integrate the online component with the traditional component?
- What is your target market of readers?
- What is your target market of advertisers?
- How often do you plan to publish your magazine? Traditionally and online?
- How will you find advertisers?
- How much will you charge for advertising? Initially and eventually.