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CWA's Experience
Capital West Advisors develops world-class consumer products business plans and is one of the most experienced consumer products business planning firms in the U.S. and has developed consumer product business plans for a wide array of types of consumer products, including several companies that successfully secured capital. CWA has 4 staff members with consumer product business planning experience.
Unique Elements of a Consumer Product Business Plan
A consumer product business plan should have a concise and impactful company overview that lists the: value propositions of the product; all distributors, packagers, manufacturers; and existing or prospective customers. The product section should thoroughly describe each product in the product line, as well as any prospective future products. The market section should include national or global data on the specific product category, a thorough B2B target market analysis, target consumer profile, and relevant demographic information.
If the company will perform its own manufacturing, a manufacturing plan is necessary. The financial plan should include a revenue model that is organized according to the various products or product categories that will be sold and have detailed cost of goods sold, marketing, and G&A expense assumptions and projections. A consumer product business plan is typically approximately 22 to 30 pages in length and typically range from $2250 to $3750 to develop a full business plan.
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