Consumer Products Business Plan

What's included

• Company overview with value propositions and partners
• List of distributors, packagers, manufacturers, and existing/prospective customers
• Full product line description and roadmap
• National or global category market data
• B2B target market analysis and consumer profile
• Manufacturing plan (if applicable)
• Revenue model by product / product category
• Detailed COGS, marketing, and G&A assumptions

CWA's experience

CWA has 4 staff members with consumer product business planning experience and has developed plans across a wide array of consumer categories, including several clients that successfully secured capital.

Unique elements of a consumer product business plan

A consumer product business plan should have a concise and impactful company overview that lists the value propositions of the product; all distributors, packagers, and manufacturers; and existing or prospective customers. The product section should thoroughly describe each product in the product line, as well as any prospective future products. The market section should include national or global data on the specific product category, a thorough B2B target market analysis, target consumer profile, and relevant demographic information. If the company will perform its own manufacturing, a manufacturing plan is necessary. The financial plan should include a revenue model organized by product or product category with detailed COGS, marketing, and G&A expense assumptions and projections.

Length and pricing

A consumer product business plan is typically approximately 22 to 30 pages in length and typically ranges from $2,500 to $5,000 to develop a full business plan.