Film, TV & Music Business Plan

What's included

• Film slate (5-year) or one-off (3-year) financial model
• Sensitivity analysis on revenue assumptions
• Comparative analysis of similar films / projects in the same genre
• Budget benchmarking against comparable films
• Genre-specific market analysis
• Revenue model across distribution windows / channels
• Investor returns and waterfall (for funds and slates)
• Funding request and use of proceeds

CWA's experience

CWA has developed business plans across film slates/funds, one-offs, OTT, animation, television, record labels, music studios, music equipment, and tour/event sponsorship proposals. One CWA film client secured $200 million for a film production fund. 4 staff members have film/TV experience, 3 have OTT experience, and 3 have music experience.

Unique elements of a film or music business plan

A film fund (slate) or music business plan is typically planned on a 5-year basis, and a one-off film business plan is typically planned on a 3-year basis. A one-off film or music financial model typically includes a sensitivity analysis, which displays how the financial results will vary based on lower and higher assumptions, as both music and film can be very variable with regards to revenues. A film and/or TV business plan should typically include a comparative analysis of similar films (in the same genre) and how they performed in terms of revenues in their first few years; the film business plan should also contain the budget of comparable films. The Market section should focus on the specific genre of film or music that will be distributed.

Length and pricing

A film or music business plan is typically approximately 20 to 25 pages in length. Film business plans typically range from $2,000 to $3,500. Music business plans typically range from $2,000 to $2,500. TV business plans range from $1,750 to $3,500. OTT business plans range from $2,750 to $3,500.